In this article, we’ll be looking at Instagram advertising and more specifically how you can use it to grow your brand or business using Instagram most powerful features.
before we get into the tips and tricks of running an effective Instagram advertising, first we need to cover what is Instagram and why you would want to use their ads platform especially when there are so many different ad options available out there including Facebook, LinkedIn, Pinterest and Twitter and all other social sites.
- For starters, Instagram has millions of users and it is growing at an unprecedented rate and shows no
signs of slowing down anytime soon.
- It is also constantly unveiling new updates and features to the world which again shows its commitment to progress and to providing an even better user experience which is going to draw more users to the platform.
- Next reason is Facebook owns Instagram which means the powerhouse that is Facebook advertising is available to use with Instagram ads, so all of the features and the targeting and everything that goes into creating a highly effective and good converting Facebook ads will work just fine on the Instagram.
- Next, there is a bit of a learning curve involved but Instagram ads are actually pretty simple to set up especially if you’re already familiar with the Facebook advertising platform. Creating Instagram ads is as easy as making a few tweaks adjusting some pictures and check in an extra box.
And lastly, Instagram advertising gives you direct access right to your customers by targeting exactly where they are and exactly where they’re spending their time on their phones which is likely to be with them 24/7.
Instagram Ad Types
We can see how important Instagram is to you in promoting your business, now let’s dive into the 4 different types of Instagram ads you may want to use for your business.
1. Classic Photo Ads
The first option is the classic photo ads. You can use pictures of products combined with your brand logo, and in the text add links to direct people to your website. If you’ve never created an Instagram ad before this is probably a nice and really simple place to start.
2. Video Ads
The next ad type is the video ad. Compared to Facebook where you’re able to create a much longer video, when you’re creating an Instagram video ad you are limited to 60 seconds but still, 60 seconds is plenty of time to tell your story and communicate some benefits to draw your viewers in.
Now if you’re just getting started, you may obviously want to start with a photo ad because it’s simple to create but if you’ve got the experience and resources in creating videos, the video ad will be the logical step to take simply because video often allows you to tell a little bit more of a dynamic story and have the tendency to draw your viewers a bit more in.
You can use the same video on Facebook as you do on Instagram just make sure it’s less than 60 seconds but again, it is best to create a separate video ad and also a separate picture ad for Instagram as opposed to using the same creativity on both Facebook and Instagram.
3. Carousel Ads
Next up is carousel ads, now I believe you’ve seen these types of ads, these are the ones that allow you to swipe through all sorts of different images side by side.
They are fantastic for e-commerce and for product type businesses.
The key to getting the most out of using carousel ads is to make sure that the images are relatively consistent or at least stocked with your best sellers or highest converting products.
Because you don’t want to overwhelm people with too many choices and basically give them things that they’re not necessarily going to take action on.
4. Stories Ads
And lastly on the types of Instagram ads is the stories ads, with this type of ads you can get the best results.
Stories ads are limited to 15-second video or by default the image will show for about 5 seconds but again play around and find the right combination for you and your business and whatever product or service you’re trying to sell.
If you haven’t started using stories ads my advice is to dive in and get started as soon as possible because these right now are showing to be the highest converting ad for me out of all the other different Instagram options available, and yes including the more difficult to create and more appealing video ads.
How to Create Instagram Advertising
Six steps to get started advertising with Instagram
1. Create an account for your business
Step number one is to log in to your Facebook ad manager. If you don’t already have a Facebook ad account they’re free to set up and relatively simple to do as well. You’re going to need this to run all your Instagram ads, so you must have to do that first.
In your ad account, you’ll be required to create a username for your ad campaign, be sure to select a name that best represents your business. For example, if you’re advertising a clothing brand called Fashion Trendy, your username can be “fashiontrend”, “trend&fashion”, or “trendingfashion”.
2. Decide your goal and objective
Once you’ve created your account and you’re inside your ads manager the next thing is to decide on your goal or your objective knowing what exactly you’re trying to achieve.
Do you want more traffic? Are you going for conversions? Or you’re going in for video views? Whatever it is you’re after the point here is to be obvious and direct with the Facebook Ads manager because you don’t want to or try to trick them and optimize your ad for something else.
Rather tell them exactly what you want and they’ll do their best to get that for you.
3. Choose your most perfect target market
Alright once you’ve identified your goals it’s time to choose your most perfect target market and the people that you’re trying to reach.
This will be including all of their demographic details like their age, gender, and their occupation and other geographic details like where they live in a certain city, state or province or in a country.
There’s also the psychographic details which are things like their interests and their behaviors and pages they may follow or things they may like. This is where Instagram ads can be very useful because you get to target your exact user interests.
4. Pick a placement
The next step is to pick your placements and this obviously means you’re going to select the Instagram platform, but inside that, you’ve got a couple of options whether to choose feeds or stories or both.
Now keep in mind that if you are going to be selecting both you will want to create a separate ad creative for both the feeds and the stories because they’re going to have a different feel and a different design to them.
5. Create a budget and schedule
After targeting your ad, on the ads manager, you have the option to set a budget and schedule. You will choose how much money you’d like to spend on the ad and when and how often it will appear.
You can choose between a daily budget and a lifetime budget. A daily budget lets you decide how much you can spend per day and a lifetime budget lets you decide a total amount to spend on the full length of your ad campaign.
You can either run your ad continuously or run it for a specific set of time. If you’re running an ad campaign to get more viewers and subscribers to your business, it is best to go for the lifetime campaign.
And if the campaign is based on something temporary, for example, a promotional sale, it makes sense to only run the ad for a specific length and time.
Create your Ad
The final step is to create your ad and including whatever text you want to add and whatever images or whatever video you decide to use.
Instagram Advertising tips for Effective Ad Campaign
Let’s look at what strategies you can use to get the best out of using the Instagram ads.
1. Optimize your ads around the Instagram platform
Keep it Instagram – what this means is to make sure that your Instagram ad actually looks like it belongs there whenever possible. And make it a priority that you’re creating a brand new creative for Instagram rather to just copy and pasting your Facebook ads stuff and sticking it on Instagram.
Yes Facebook does own Instagram and yes you do use the Facebook ad manager for Instagram but they’re very different platforms with very different user experiences.
2. Your ad should be visually appealing
The next tip is to make sure that the ad creative you’re using is incredibly visually appealing.
We obviously know that Instagram is a very visual platform and far more so than Facebook, so the time that you normally spend picking the perfect creative for Facebook will have to be multiplied by a factor of five, ten, and maybe even twenty times and make sure that you’re getting the absolute most perfect image for your Instagram ad. Because in the end, that’s going to do a lot if not all of the heavy lifting for you.
3. Keep it simple
Make sure that you keep your Instagram ad is really simple. What you will want to do is make sure that it is really crystal clear before you may decide to add any bit of creativity.
Make sure that the viewer knows exactly what you’re trying to communicate and exactly what step they should be taking next. Yes creativity goes a long way in getting your ad results, but not at the expense of clarity
4. Add Call to Action Button
If you’d like more conversion or trying to get your target users to take action, add a call to action button. This will take them to a website or platform where they can do things like purchase your products or download your apps.
For example, if you are advertising an e-book you can have a call to action button that reads “Buy Now”.
Test different ad types and placement – Lastly, make sure to have some fun with testing the different things and experiment with different placements and different creative for different ad types.
Conclusion: Instagram ads are efficient, cost-effective and a really great way to put your message in front of your ideal target market who are already active on the platform and are pretty much just waiting there for you to say hi.