Quality backlinks are one of the most important factors in building your search engine ranking, and it is not just enough to have a lot of backlinks scattered around. It is the quality of backlinks that do matters most, more than the quantity and will help you rank better on search engines.
Now the question is how can you have quality backlinks?
Quality links don’t just appear randomly, you have to work to get them. Acquiring these links may take some time, but they will greatly benefit your site with search engine optimization (SEO) for as long as they remain.
While you may not have the control over who links to your website, quality backlinks are what you should be working for in your artificial link building efforts.
There are 4 principal categories search engines look at when assessing a link’s quality: site attributes, page attributes, relevance, and the anchor text.
Lets to a look at every one of them
The Site Attributes
The first quality factors relate to the website linking to your site. A link has a higher quality if it has the following attributes.
- The Site Rank: The links come from a site with a good number of quality backlinks. The higher up a site is ranked the more it will impact your search ranking.
- Website Popularity: The link resides on a site with a lot of traffic. A popular site means it has a lot of traffic, so the more traffic the linked site has the more visitors it can direct toward your site.
The Page Attributes
The next quality link factors are those relating to the webpage linking into your site.
- Link quantity: The fewer links a page have will add more value to the link to site. And while an external link appearing on every page of the linked site may be considered spamming by search engines and may be completely devalued.
- The Link age: It is simple fact that Search engines give more value for long-held links than new ones. The value of a link, therefore, increases over time.
- Permanence: You should focus on building permanent links i.e. placing links on reliable sites. The ranking boost a link provides to a site will all be lost when it is no longer there.
The Link Relevance
Your link building efforts should focus on sites that have a similar niche with yours. Having links on relevant sites are not only much more valuable in terms of search ranking, but visitors to those sites will also be more interested in your site, and therefore be more likely to click-through.
There are three things to help you with the link relevance: niche, page, and the contextual relevance.
- Niche relevance: A link from a site that has a similar niche with yours is better than a link that is not, this includes both the ranking value it provides and the traffic it generates.
- Page relevance: The subject of the linking page and the linked to page should be related to provide the maximum ranking and traffic value.
- Context relevance: A link will carry more value when it is placed inside an on-topic paragraph than a link from outside or unrelated to the content.
Text Anchor text is one of the most effective link ranking components. For SEO, the best links are simple HTML text links. The anchor text of the link should include the descriptive keywords that you have optimized the page to rank for.
Search engines use this text to help determine the subject matter of the link you placed on a website. To make your links look more natural, it is appropriate you should mix up the anchor text a bit with different keyword phrases.
Follow this guide on quality link building and watch your website ranking higher up on search engines.