A search engine optimization specialist (or SEO expert) is a job that analyzes and reviews websites and their incoming links to implement changes so they are best optimized for search engines.
An SEO expert job description also extends to providing the best advice, recommendations, and guidance to business owners seeking to earn more organic search traffic and higher page rank in search engines.
Now you want more search traffic, but you don’t know how to do it, or you don’t have the time to work on it by yourself. What should you do? You most likely want to hire an SEO expert to do the job for you.
Steps to Hire the Best SEO Expert for Your Business
1. Search For A Qualified Professional In SEO
The first thing you need to do is to look for someone who has a proven track record in SEO.
When you search the internet, there is a lot of self-acclaimed SEO Expert who may know a thing or two about SEO, but that doesn’t really mean they are experienced in the field of search engine optimization and how it works.
If they don’t have rankings on the web to show for it, they probably are not great at SEO. When you are looking for an SEO specialist, you will want to look for someone who ranks for some keywords or phrases.
For example, you can search for SEO Company, SEO Consultant, or SEO Consultant in Lagos. Whatever city you reside, type in SEO consultant or company and add the city name to get the best search results.
Alternatively, go to Upwork or Fiverr and search for ‘SEO consultants’ to see the top companies or freelancers who are doing really well and got great reviews to work for you.
2. Post A Job Listing:
The next tip is posting a job listing for a qualified SEO expert. If you don’t know where to publish a free job listing, you can use the business section on Nairaland.
Register on Nairaland and create a thread seeking for a qualified SEO specialist to work on your website. Potential hires will apply for the job description, ask them what ranking they provide for other people’s websites and make sure they show results to back up their claims.
Make sure they provide you with references and case studies from previous work.
3. Do A Live Interview
Don’t hire someone straight away on a full-time, you first need to test them live on your website and have them look at it.
This can be done over a phone conversation through interviewing, ask them to check the website, ask them what is it you are doing wrong or what did they think the problem is, and ask them for 5 SEO changes they will recommend on the site.
Your potential hires don’t necessarily have to explain every detail on how to fix your website but should be able to come up with a list of 5 things that are wrong and needed to be fixed on your website.
A good SEO expert should be able to look at a website source code and explain within a few minutes what’s wrong.
The main purpose for a live interview is to put them on the spot. If you ask questions over the email, or as a homework assignment, they can do a quick search and come up with a solution.
You definitely don’t want to hire someone who has to make research to figure things out and experiment on your website in hopes of getting a result.
4. Test Your Potential Hire On A Small Project
The last step you need to take is to make sure when you hire someone, first test them on a small project.
For example, give them a page or a key phrase that is not very competitive to rank for within 30 – 60 days.
If you see the website moving in the right direction you can stick with them. But how are you going to know if the website is moving in the right direction?
Using Google search console will tell you everything you need to know if your website is progressing or not.
Through the search console, you can see the number of clicks and impression counts on the pages or keywords that are being optimized.
Look at the impression counts and note down the numbers because, before the clicks go up your impression counts also goes up as your ranking is increasing.
So, as long as your impression counts are going up it means your hired SEO expert is doing a great job.
Hiring the right SEO specialist is crucial to your business’s success. Follow these guidelines to help you find the best person or an SEO agency that will help you achieve your business goals.