With the constant updates by Google learning how to use SEO can be difficult for most business owners and Internet marketers.
These updates do render many large amounts of information flooding the internet about SEO outdated or misleading thereby making it hard for SEO beginners to keep up.
Learning SEO can be easy and used absolutely by anyone to rank at the very top of Google, grow your business and make money online.
All it requires is having up-to-date information on how Google works, using effective technique and taking action.
Whether you are a complete beginner on SEO or an Internet marketer read-through this article and find out the 3 simple ways you can rank number 1 on Google today.
1. Focus on Content
Google has this update called hummingbird, with the hummingbird what they decided to do is websites that have content on everything i.e covering multiple niches wouldn’t do so well as a website that focused on one single niche market and are super thorough in content.
For example, let’s say you have a website around Dating and Relationship advise and you have articles talking about 5 ways you can land a date or 5 ways you can land a dream date and you now roughly break it down like this; Go-to match.com, Sign up and you’ll find a match after you have created a profile. and then end the article with a conclusion.
In honesty, you are not going to do that well, but if you write an article that breaks down how to create a profile on match.com, The ideal picture, The ideal profile bio, How to be funny, or even How to add a funny video on profile and so on.
The important thing is to go in-depth and break on every single information regarding the article. After you break down match.com, you can talk about Tinder, Bumble, eHarmony, interracial dating, and all other dating platforms.
You then proceed to write on How to respond to people and engage with them, Should you be chatting people up? What is the first thing to say to them?, How she would respond, What to say to her on the first date and carry it on to the second and third date…
If you are super thorough and the content is so amazing and people are like “wow I read this article and I don’t have any more questions and I know what to do next”. That’s how thorough you need to be.
So you should start poking holes in your content and as many holes, as you can and fill them all up so that in that way people are like “This is the end of all sites that you should end up reading if you are interested in online dating”.
I will like to add something about content thoroughness and why it is good for SEO you should also have it at the back of your mind that you must not always write a comprehensive article on every single content on your site.
All you have to do is to map out the key topics you would like to center your website on and go super thorough on them.
2. Optimize Title Tags and Meta Description
Have you ever done a Google search and noticed every time you do it there’s a link at the top and a sentence below? The link at the top is the Title Tags and the description below is called the Meta Description.
Now think of it this way if you search for the phrase online dating and you don’t see the word online dating in either of the title or description, are you going to click on the results?
If you do then there’s something wrong because the search result doesn’t show anything related to what you are looking for. In addition to that, have you ever done a search for the term online dating and noticed that the word is not in the title or the description?
That’s because Google tracks who’s clicking on the web listing and they’ve learned when a keyword is in the listing, that same keyword you’re searching for they know you are way more likely to click through.
So in your title tags and Meta Description make sure they include the keywords, but again you can’t just place the keywords on every line of sentence on the Meta Description. and so you may like to ask the question;
How to Place Keywords on the Meta Description?
Follow these 3 guides to create a compelling Meta Description
- The keywords should flow with the sentence
- Easy to read
- Appealing to read and invoking curiosity
If a Meta Description doesn’t have any of these, am afraid nobody is going to click through the content.
3. Using Google Search Console
Did you know that Google gives you an SEO tool that teaches you how to rank #1 on Google Search?
It may sound ridiculous but it is true and it is called the Google Search Console. You can use it to track your site’s search performance, optimize visibility of the website, select a target country for your site, and find out if there’s something wrong with your site.
If you are not already a user sign up now for free, it doesn’t cost anything. You will be missing out on a lot of things if you are not using the Search Console.
Now that you’ve known about Google search console and likely signed up, you’ll have to wait for few days to populate data on the website.
Whenever you get it done, go to the Search Console dashboard and click on “Search Traffic” to open a list of menus then proceed to click on the menu that reads “search analytics” – click on it to show all the pages on the website that are getting you traffic.
The cool thing about the Google search console is that it also shows you which articles that are getting the most impressions.
The impressions are – whenever a link URL records an impression when it appears in a search result for a user. Whether or not the link must actually be scrolled into view or otherwise visible depends on the type of search element that contains the link.
For example, when you do a search you may have come across a search result that includes only one link. The URL for the link records an impression whenever the search user opens the page containing the result (even if the result is not scrolled into view).
Also, you may have noticed a single search element contains several links, the impressions are counted by the URL or by the site, depending on the view in the Search Analytics report.
Read more on impressions, position, and clicks on the Google Search Console help page.
What the Google Search Console screen shows are how many people are seeing your listing and clicking through and how many people don’t click through.
And what you will find on your console search screen in general if you are very lucky you will be getting around a 5% CTR sometimes 10 or 15% but in most cases, your pages are going to be getting less than 5% CTR.
Another interesting part about the Google search console is that it shows you all the keywords you are getting impressions for and all the ones you are getting clicks for.
Now, remember the first tip we talked about is on content thoroughness and how you should write articles that cover everything under the sun?
Well, you can use Google Search Console together with the first tip, the first and third SEO tips are related in the sense that you will want to take all the keywords you are getting impressions for and start adding them to your copy.
Now don’t start pasting keywords on every line of sentence on your article it will put people off because your content will be only high on keywords and lacks quality.
Instead, write the article in such a way it flows naturally with the keywords and must be educational. So now start taking the keywords you see on your Google Search Console and add them to the article.
In conclusion, let’s recap on the 3 SEO tips we listed earlier
- Make your Content Thorough
- Include keywords in the title tags and Meta Description
- Use Google search console
Follow these SEO tips today and watch how your site ranked #1 on Google.