Digital marketing is one of those terms that is shrouded in complexity, hence it seems to mean something different to everyone.
It is also being made to look way more complicated than it actually is, but that shouldn’t be the case because it is pretty straightforward and easy to understand.
We are going to dive in headfirst to uncover exactly what is digital marketing and how it works.
What is Digital Marketing?
Well, as simple as this is going to sound, Digital marketing is just marketing via using digital tools.
Marketing is nothing more than communicating values to your customers so, in that regard, Digital marketing is communicating values to your customers using digital tools. It is as simple as that.
Now that we have gotten an understanding of what digital marketing is, the next ideal question is what digital tools that are available and how are they different from the traditional marketing tools?
Traditional vs Digital Marketing
The first thing here is to understand the difference between traditional and digital marketing. For traditional marketing, it solely relies on tools like TV, radio, newspaper, billboard, magazines, direct mail and any other forms of print.
While for digital marketing, it is made up of tools like search engine marketing, social media, content marketing like blogging, articles or video creation/content, email marketing, and online pay per click (PPC) advertising.
When we’re talking about traditional vs digital marketing, we are actually talking about the tools more than the strategy behind them and more accurately we are talking about which form of media you are going to use to communicate your information and message to people.
Does Traditional Marketing still work?
Is the traditional way of marketing still relevant in today’s market industry? Absolutely yes. When done right with strategic design and well executed, a traditional marketing can still provide good results.
But when compared to digital marketing more often than not, the traditional way simply does not have a chance. This is because digital marketing on average is more cost efficient, more effective, and allows you to monitor, measure, and analyze your marketing campaign in a faster way.
The key to maximizing your marketing budget and getting results is to first leverage all available digital options and then start looking for an alternative in traditional opportunities.
The future of digital marketing
As costumer media consumption trend continues to shift dramatically away from traditional and towards more and more digital content, it will come a time in the nearest future when we will no longer refer to it as digital marketing and just simply start calling it what it is – MARKETING.